Carina Leagues Club
BRAND
Carina Leagues Club isn’t your average pokies and parmies venue. With more than 50 years of history serving its local community, Carina Leagues Club has a cherished place among the heart of locals and donates millions of dollars a year to community causes. But something wasn’t quite right - the leadership team felt the brand didn’t connect with or reflect who they really were.
INSIGHT
In 2024, the club embarked on a major renovation and worked with LCC Group to evolve its brand in line with its vision for the future - to become the number one community club in Queensland, delivering unrivalled social, entertainment and dining experiences.
The new brand blends the legacy of Carina and the iconic tiger with a more modern, geometric shape that formed the letter “C”. The tiger always looks forward to the future, and is supported by a rich, contemporary colour palette of burnt orange and deep green. Today, the renovated club and new brand stands as a testament to the future of community clubs and the elevated experiences they can provide.
SERVICES
+ Brand strategy
+ Insights
+ Brand design
+ Brand photography
+ Website
