Coxons Group
Brand
Coxons Group Australia started out as a humble family business based in Rockhampton. Today, it has grown to become the east coast’s largest provider of cooling solutions for mining and heavy industries. In 2021, Coxons decided to revisit its brand strategy to ensure they were well positioned to continue expanding into new national and international markets.
INSIGHT
LCC Group collaborated with the team at Coxons to evolve its visual identity while ensuring its existing brand equity would be retained. We took Coxons through a rigorous brand process, developing a bold and sophisticated visual language that reflected the brand’s commitment to quality and innovation.
Grounded in insights from Coxons customers, staff and community, the new promise of ‘performance under pressure’ reflected their key point of difference to its competitors. An arrow device, pulled from the X brandmark, provides direction and boldness to Coxons’ communications material.
SERVICES
+ Brand strategy
+ Insights
+ Brand design
+ Employer brand
+ Cultural development
+ Brand launch and rollout
