MR Roads
BRAND
In an industry full of heavily-resourced and established competitors, MR Roads launched as the fresh, young face of Australian asphalt in 2022. Just one year later, the start-up had grown into an award-winning $13 million business that was rapidly rising to become one of Queensland’s leading asphalt service providers.
INSIGHT
Off the back of its early success, MR Roads engaged LCC Group to embark upon a rebrand, to elevate their market position and strengthen their point of difference as ‘the new asphalt generation’.
In crafting the visual identity, we took inspiration from the fast, innovative and exciting sports car industry - marrying up luxury sports car aesthetics with a fresh, corporate application. We brought the brand to life with a simple yet impactful logo that was inspired by finish line flags and road line markings. The vibrant lime green colour palette supports the MR Roads persona of a brand that pushes the boundaries and stands out from the crowd.
SERVICES
+ Brand discovery
+ Insights
+ Brand design
+ Brand animation
+ Website
+ Brand launch event
+ Public relations
